Why Does Your Business Need a Social Media Marketing Strategy?

A social media strategy isn’t in effect in almost half of the small businesses. Find out why your company requires it.
Take a quick look around the next time you’re out and about. How many people are sitting with their heads bent and their eyes locked on a screen?
It’s no secret that social media has massively taken over our lives. According to the most recent data, people spend more than two hours per day on social media. Those two hours compared to a huge opportunity for small companies to reach new markets for free.
Amid it, only 70% of small businesses have a social media presence, and 25% of those don’t say they have no plans to change this.
There’s no reason to miss out on all the benefits of getting a social media strategy for your small business. Let’s look at some of the advantages you might get by integrating social media into your marketing strategy.

Boost Your Search Engine Rankings

A boost in search results is one of the most important advantages of social media marketing. Did you know that Google considers your social media activity when deciding your company’s SERP (search engine results page) position? They definitely do, and social media is becoming an increasingly important factor in SEO rankings. First of all, social media profiles are usually pretty high on the list of search results. Let’s take the case of Starbucks. Their website is the first result. After the local listings, there are listings for their Facebook, Instagram, and Twitter pages.
Are you interested in the impacts of social media Google considers when deciding your search ranking?
Google takes into account the social media following as one of the considerations. As long as their fans/followers are of high quality, brands with more fans/followers will appear higher in search results. (As a result, don’t buy followers.) Every time a follower shares your post, it expands the number of people who will see it while also creating backlinks. The trick is to build engaging content that people want to share. Increased inbound links to your website is another way an active social network increases your search ranking.  Both organic and local search rankings depend heavily on backlinks.

Direct Traffic to Your Website

Social media marketing not only boosts your SEO but also makes it easier to push traffic to your website. It’s difficult to get all of your visitors from search engines alone, and social media provides an external stream of traffic. You can advertise your website on any of the major social media sites.  If people come across your profile and want to learn more about you, that alone will lead them to your website. You’re also sending a link to your website out into the world every time you share a blog post or advertise a service!

Final Thoughts

Social networking is an effective way to advertise your goods and services, boost your search engine ranking, increase sales, and enhance customer loyalty. Both of these things are awesome. However, if you’re unsure or don’t have the time to commit to creating a social media plan, we can still support you! We have a fantastic team that can produce and distribute original, high-quality content for the most successful social media sites. To learn more about how we can support you in running and handling the company’s social media like a pro.

Get More Conversions

It’s called social media marketing for a reason. Social selling is a brilliant way to improve the company’s conversion rate! Any social media post should be viewed as an opportunity for a consumer to convert. With a post about your most recent blog posting, you’ve inspired their attention, and they’re now on your website. Keep them interested, and they’ll discover the rest of your website. We all know that the longer they remain, the more likely it is that they will convert. While not every post can result in a conversion, you are greatly raising your chances!

Gain Customer Insights

If you want to learn more about your clients, social media is the way to go.  Knowing who your target client is is important to your company’s success. Basic profiles, what’s going on in their lives, problems that are important to them, or even something as basic as their favorite film social media can tell you a lot about your followers. Learn about your audience’s place, gender, age, language, and most active time of day by looking at your page’s insights.  Knowing who you’re referring to can impact the content of potential blogs.

Drive Sales by Increasing Brand Awareness and Fostering Brand Loyalty

Social media has the potential to quickly and effectively bring your name in front of a wide audience. Getting a social media presence makes it much easier for current and future clients to reach you. You’ll benefit from improved brand retention once they’ve started following you! Your updates will appear in the feeds of your fans, holding your name in front of their minds. The more they see you, the more likely they are to recognize you the next time they need a product or service you have. Using social media to create relationships (and customer loyalty) can also help with sales. Engaging with your followers’ posts and reviewing your updates are two ways you can do this. If a customer tags you in a post or leaves you a Facebook review, be sure to respond! According to a report by The Social Habit, 60% of consumers who follow a company on social media are more likely to be loyal to them. That’s a strong statement.

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