Here are the best benefits of mixing these channels into your marketing strategy.
Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts.
Text message marketing has the potential to drive significant ROI. It’s a particularly effective way to communicate personalized offers, event updates, or time-sensitive information.
Its strengths can fill some of the gaps in your email campaigns, making your marketing strategies more powerful.
Given the popularity of mobile devices, it’s no surprise the two methods work well together. You can make the most Use of the power of email and SMS marketing by understanding the best use cases for each.
Because their strengths are complementary, using both communication channels strategically can result in more effective campaigns and more engaged customers.
Email marketing and SMS are entirely permission-based.
Whether your customers fill out an online sign-up form for a weekly email newsletter or tick a box to receive SMS shipping notifications, they’re providing consent for you to communicate with them on these platforms.
The list your company compiles from these sign-ups is higher quality than anything you can gather through social media and search engines.
Rather than targeting your audience with ads, they don’t want to see, an email marketing and SMS approach offers a personalized solution to interact with the right audience. Those who opt in are interested in what you have to say, making them perfect prospects.
Social media and search ads must appeal to someone who has no connection to your brand. SMS and email marketing come with a guarantee that your end audience already knows the basics of your brand.
You can use SMS for quick responses.
SMS messages drive immediate interactions, which makes them an ideal complement for important email campaigns. They find a perfect complement in SMS messages. While people are more likely to read emails on their phones every year, this doesn’t mean they’ll see or respond to your message right away.
If you’re launching a long-term sales campaign, this isn’t the end of the world. However, if you’re sending an email about a flash sale or taking advantage of an unexpected At this opportunity, you might not get the right-away response you’re looking for.
SMS lends itself to quick communication, but it doesn’t work for long or complex messages. One example would be launching a new product offering, where you may need to call out specifications and pricing info.
Reach more customers with multiple messaging channels.
Some customers never want another sales email in their inbox again. Others would hate it if their phone buzzed with a text from a store they ordered from once.
As with any campaign, the best way to keep every customer happy is by tracking open and response rates and then segmenting your audience by messaging preferences.
When you’re working on list-building, consumers won’t always tell you their favorite channel. They may sign up for one or the other because it’s the first one presented to them.
You can test their communication preferences by making sure everyone has the option to subscribe to both lists, then see what their interactions show.
You may not want to cut someone from a list if they don’t respond to any of your messages, but you can segment customers based on open rates. Those who tend to click links in your text messages but rarely open your emails should get more frequent texts and fewer emails.
Those who glance at your texts but tend to respond to the CTAs in emails should get more of the latter and only the most urgent or important texts. And, if a customer decides to unsubscribe from one of your marketing channels entirely, you’ll still be able to keep in touch with them via their preferred method.
Plan your first combined email and SMS marketing campaign today.
Before other companies get onboard with combined email and SMS marketing, launch a campaign, and you’ll achieve uninterrupted access to your customers’ attention—no matter where they are.
Your efforts will also reap valuable SMS marketing data to guide your campaigns in the years to come.
Improve your email marketing campaign with Service Zoom. For more information, call us at (760) 459-8898.
