As an online store, you drive traffic online. That means that when people search for products or services related to what you sell, you want your business to appear in their search results. Enter eCommerce SEO.
What is eCommerce SEO?
Ecommerce SEO is the process of making your online store visible in search results so that people searching for Something related to what you offer is more likely to land on your website.
An optimized eCommerce site is more likely to rank highly in SERPs and drive organic traffic.
Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what you offer. When people can find your site and learn about what you offer, they’re also more likely to make a purchase.
This type of SEO is no different from normal SEO. However, you should focus your efforts on optimizing your site to benefit your products, such as by writing high-quality and keyword-rich product descriptions.
Ecommerce SEO Strategy
Your eCommerce SEO process should begin with keyword research for your site, especially for your product pages.
This research will help you learn the words most commonly used when people search for products related to your business.
You’ll then want to use these keywords in the content on your site, so Google learns when to surface your website in SERPs and so searchers know what they’ll find on your page when they click.