Paid Social Media: Worth The Investment?

Social media advertising spend is expected to top $50 billion in 2021. That’s nearly 20% of the total expected advertising spend by all American businesses this year. What is paid social media? Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Paid social media includes pay-per-click …

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How to Support Small Businesses This Holiday Season

Cyber Monday and Huge Black Friday blowout sales can be difficult for small, locally-owned retailers to match. But supporting small businesses doesn’t have to be an all-or-nothing approach. Even shifting a tiny percentage of your holiday shopping from big-box stores to mom-and-pop shops can have a big impact. When you buy local, your money does much more for your community …

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