
Paid Social Media: Worth The Investment?
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- September 23, 2022
- Social Media Campaign
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Social media advertising spend is expected to top $50 billion in 2021. That’s nearly 20% of the total expected advertising spend by all American businesses this year. What is paid social media? Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Paid social media includes pay-per-click …
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