SEO vs. PPC: When to Optimize and When to Pay for Traffic

  • September 20, 2022
  • SEO
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Most of the time, the solution to your problem boils down to choosing between two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of …

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4 Ways Social Listening Can Help Your SEO

  • September 20, 2022
  • SEO
  • 0 Comments

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization, and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics.  In this post, We explain how social listening can benefit your SEO. First things first: let’s figure …

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