If you’re reading this, it’s likely that you’re experiencing a drop in your local search rankings. As a business owner, this can be frustrating and concerning, but rest assured that there are several common reasons why this may be happening. In this email, we’ll go over four possible reasons for the drop in your local search rankings.
1. Google Algorithm Update: Google is constantly updating its algorithms to improve search results. Unfortunately, these updates can sometimes negatively impact your search rankings. If you’ve noticed a sudden drop in your rankings, it’s possible that a recent Google update is the cause.
2. Inconsistent or Inaccurate Business Information: Local search relies heavily on accurate and consistent business information such as your business name, address, and phone number. If this information is inconsistent or inaccurate across various directories and websites, it can negatively impact your search rankings.
3. Lack of Reviews or Poor Ratings: Reviews and ratings play a significant role in local search rankings. If you have a lack of reviews or poor ratings, it can negatively impact your rankings. Encouraging customers to leave reviews can help improve your local search rankings.
4. Increased Competition: As more and more businesses are starting to realize the importance of local search, competition in local search rankings is increasing. If your competitors are investing more in local search optimization, it can impact your rankings.
If you’re experiencing a drop in your local search rankings, it’s important to take action to address the issue. Consider reaching out to a local search expert or a digital marketing agency to help improve your local search rankings.